VW Polo GTI – Sportsmen in Small Car Format

Video structure :

We produce automotive videos for individual models such as Volvo XC-60, for brands such as VW, and for categories such as SUVs and e-cars. In addition, we treat individual topics such as mobility, insurance, taxes, etc. with high utility value.

Videos are produced as individual videos and can be grouped thematically into playlists. Each video is approximately 120 seconds long. It usually has an optional accompanying text. Delivery is possible in German and English.

This can be done via the widget player with thumbnails under the large player or via the single view player without thumbnails under the large player.

The playback can be done click to play as well as scroll to play or autoplay. This applies to desktop and mobile. Using a sticky player is just as possible as using an inline or incontent player. The player can also be played via the DFP ad server.

Videos can be played silently or with sound. There is the option of instructing the player to switch from "Sound on" to "Mute" if the Chrome browser would otherwise block the playout (autoplay). It is also possible to limit the adsizes so that Google's heavy ads rules are adhered to.

On the monetization side, the publisher has various degrees of freedom:

• Preroll (s) before the first video, after the first video, the second, etc.
• Advertisement after every video, after every other video, etc.
• Podding (i.e. 2 or even 3 prerolls in a row) or standard with 1 preroll per editorial video.

VW Polo GTI

As far as the eye can see, black mid-range sedans and station wagons are parked in the underground car park on this late afternoon, the silhouette of which is sporadically interrupted by two-liter diesel SUVs.

The usual vehicle for those who have to choose accommodation in an airport hotel in Frankfurt am Main on weekdays, because the corporate rate doesn't offer anything better.

On this day, parking lot 36 proves that there are also more exciting alternatives to getting around. Two liters of displacement, 200 hp and 320 Nm are also waiting there to be freed from this sadness. VW has built these performance values ​​into the sixth generation of the Polo GTI and so much in advance: it has succeeded.

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