Nine years ago the first XC60 generation drove on Europe's roads. Volvo sold just under a million XC60 vehicles during this time. High time for the Swedes to bring a successor to the market in 2017.
Video structure :
We produce automotive videos for individual models such as Volvo XC-60, for brands such as VW, and for categories such as SUVs and e-cars. In addition, we treat individual topics such as mobility, insurance, taxes, etc. with high utility value.
Videos are produced as individual videos and can be grouped thematically into playlists. Each video is approximately 120 seconds long. It usually has an optional accompanying text. Delivery is possible in German and English.
This can be done via the widget player with thumbnails under the large player or via the single view player without thumbnails under the large player.
The playback can be done click to play as well as scroll to play or autoplay. This applies to desktop and mobile. Using a sticky player is just as possible as using an inline or incontent player. The player can also be played via the DFP ad server.
Videos can be played silently or with sound. There is the option of instructing the player to switch from "Sound on" to "Mute" if the Chrome browser would otherwise block the playout (autoplay). It is also possible to limit the adsizes so that Google's heavy ads rules are adhered to.
On the monetization side, the publisher has various degrees of freedom:
- Preroll (s) before the first video, after the first video, the second, etc.
- Advertisement after every video, after every other video, etc.
- Podding (i.e. 2 or even 3 prerolls in a row) or standard with 1 preroll per editorial video.
Volvo XC60 D5 AWD
The old Volvo XC60 was already a chic SUV and scored among other things. with its long-term qualities and safety equipment. The new one should make everything even better. To come to the point: He does a lot better.
The Volvo brand has gone through a lot of internal changes in recent years and it didn't always look the best for the traditional brand. But the Swedes have made it with the new models. The Volvo XC90 was already an announcement and now the bestseller XC60 is really turning up. The Volvo XC60 cannot and does not want to hide its relationship to the big XC90 brother. Why also. Head designer Thomas Ingenlath has created a masterpiece.
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