Thomas Müller – FC Bayern Player Profile

Video structure:

The "Player Profiles" are produced as individual videos which are thematically arranged in playlists. The videos contain facts that only a few know including Biographical information, successes, failures and embarrassments about the top soccer players in the world. A playlist contains between 10 and 30 individual videos.

A delivery can take place either via widget player with thumbnails under the large player or via the single-view player without thumbnails under the large player.

The delivery can be click to play, scroll to play or autoplay. This applies to desktop and mobile. Using a sticky player is just as possible as using an inline or incontent player. The player can also be played via the DFP ad server.

Videos can be played silently or with sound. There is an option to give the player the command to switch from "Sound on" to "Mute" if the Chrome browser would otherwise block the playout (autoplay). It is also possible to limit the adsizes so that Google's heavy ads rules are adhered to.

On the monetization side, the publisher has various degrees of freedom:

• Preroll (s) before the first video, after the first video, the second, etc.
• Advertising after every video, after every other video, etc.
• Podding (i.e. 2 or even 3 prerolls in a row) or standard.

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