Is there actually still a car manufacturer that doesn't have an SUV in its portfolio? Alfa Romeo was not represented in the SUV league for a long time. In 2017, the Italians closed this model gap with the Stelvio. The SUV name “Stelvio” is named after the 2,785 meter high Italian alpine pass, Passo di Stelvio.
Video structure :
We produce automotive videos for individual models such as Volvo XC-60, for brands such as VW, and for categories such as SUVs and e-cars. In addition, we treat individual topics such as mobility, insurance, taxes, etc. with high utility value.
Videos are produced as individual videos and can be grouped thematically into playlists. Each video is approximately 120 seconds long. It usually has an optional accompanying text. Delivery is possible in German and English.
This can be done via the widget player with thumbnails under the large player or via the single view player without thumbnails under the large player.
The playback can be done click to play as well as scroll to play or autoplay. This applies to desktop and mobile. Using a sticky player is just as possible as using an inline or incontent player. The player can also be played via the DFP ad server.
Videos can be played silently or with sound. There is the option of instructing the player to switch from "Sound on" to "Mute" if the Chrome browser would otherwise block the playout (autoplay). It is also possible to limit the adsizes so that Google's heavy ads rules are adhered to.
On the monetization side, the publisher has various degrees of freedom:
- Preroll (s) before the first video, after the first video, the second, etc.
- Advertisement after every video, after every other video, etc.
- Podding (i.e. 2 or even 3 prerolls in a row) or standard with 1 preroll per editorial video.
Alfa Romeo Stelvio
Alfa Romeo builds beautiful cars. With the Stelvio, too, the Italians have again demonstrated their flair for beautiful design. With the sloping roof line, the narrow window surfaces with chrome edging and the steeply inclined A-pillar, the side line of the Alfa Romeo Stelvio is elegant and dynamic.
The 20-inch model of the test car, with the red-painted brake calipers for an extra 350 euros, also underlines this impression.
The Stelvio is well worth seeing in the SUV segment. It stretches to 4.69 meters in length, 1.90 meters in width and is 1.67 meters high. The wheelbase of 2.82 meters means that sufficient space can be expected.
The ground clearance is 20 centimeters and 13 different body colors are available for the Alfa Romeo Stelvio. In addition to the tested “First Edition” variant, there are also the equipment lines Stelvio, Business, Super and Executive.
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